Intimacy co-ordinators ‘an absolute necessity’, say Believe Me creatives
Intimacy co‑ordinators were described as “an absolute necessity” by the creative team behind ITV drama Believe Me, in a recent interview in Broadcast. The comments underline the growing recognition of the role in supporting cast wellbeing.
Believe Me, produced by ITV Studios for ITV, featured intimacy coordination as a core part of its approach to on‑set care. Loop Talent Intimacy Co‑ordinator Sita Thomas worked on the production as Lead Intimacy Co‑ordinator, collaborating closely with the creative and production teams to support performers and ensure a clear, respectful process around intimate material.
Speaking to Broadcast, the creators of Believe Me emphasised the importance of prioritising wellbeing on set, reinforcing the value of intimacy co‑ordinators as an integral part of modern production practice.
Loop Talent represents Intimacy Co‑ordinators working across film, high end television and commercials, supporting productions with experienced practitioners who bring clarity, structure and care to complex and sensitive material.
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