Intimacy Coordinator

Rufai ‘Roo’ Ajala
(they, them, theirs)

A non-binary certified Intimacy Coordinator, Rufai Ajala (Roo) started out training with the pioneer in this field, Ita O’Brien (Sex Education, I May Destroy You), and other industry leaders, including Yarit Dor (Atlanta, Bridgerton, The Girlfriend Experience, Adult Material). Now Roo brings their wealth of experience to sets, crafting and safeguarding nuanced intimate scenes and stories.

Whatever storyline they are dealing with – simulated sex and nudity, queer identity and sexuality, trans and non-binary gender, kink and BDSM, sexual euphoria, sexual trauma – Roo is on hand to advise and support actors in any capacity, helping them feel comfortable and, importantly, safe while filming or depicting any scenes requiring intimacy.

Having co-authored the “Performer Bill of Rights” and “Ethical Guidelines for Guest Directors” with a well-known feminist adult production house, Roo also act as a consultant for projects involving People of Colour, LGBTQI+ and non-binary talent, and alternative relationship styles. Their commitment to education about intimacy on set – and beyond – has been recognised by the industry; they received an award recognising their contribution from the Toronto International Feminist Film Awards. 

Projects engaging with sensitive content and scenes of heightened emotion have been built upon with more than 13 years’ working in the film industry,  in various roles (from production and editing to the lighting and camera department). Combined, this experience informs and shapes their forward-thinking practice, care and working ethics.

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