With costumes designed by Moira Chapman, ‘The Chat’ by BMB, for charity Breast Cancer Now has won a Mobile Silver and a PR Bronze at Cannes Lions. The WhatsApp drama series unfolded in real-time over 6 weeks through voice notes, gifs, videos, photos, and text messages sent between four best friends as they navigate an unexpected breast cancer diagnosis together. Celebrities, influencers, and the public joined the WhatsApp group to watch the series, sharing its content and sparking conversations on social media.
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