Loop Talent DOP Paul Mackay’s work on the Mastercard BRIT Awards Campaign has been featured in British Cinematographer, highlighting the campaign’s innovative production practices that set new sustainability standards in the industry. 🌍✨
From LED-only lighting and solar-powered studios to vegan catering and compostable tableware, every aspect was meticulously planned to minimize environmental impact. Paul’s use of ARRI LF and Panavision 50mm Primo Artiste lens, combined with Virtual Production techniques, also allowed real-time, location-free backdrops, cutting down the need for international travel.
You can read the whole article here: https://lnkd.in/e4fkccxy
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