Costume Designer Jonni Fitzgerald recently designed the new spot for the launch of UKTV’s ‘U’ starring Cher. The campaign has been featured in multiple publications and has been selected as Shots ‘Ad of the week’.
UKTV’s Creative Director Scott Russell said: “We wanted to create an ambitious advert to launch U to highlight the variety of quality programming and to stand out in a hugely competitive landscape. It had to be joyful, have content at its heart, and to tell the story of whatever you love, we’ve got you.
“What’s more, it needed to be memorable and have a surprise factor that was not only authentic but connected with current and new viewers. Who better to do this than mega superstar, Cher, performing a brand-new version of her iconic song, I Got You Babe, whilst meeting some new and familiar friends on the way?”
To book Jonni contact James.