London born and world bred, Heba is of mixed heritage, being Egyptian and British. She lives and breathes the music and film industries. As a creative producer, Heba offers solutions to projects covering a variety of budgets, leveraging over 12 years of experience. Her expertise spans music videos, live concerts, social content, short-form documentaries, online commercials, and post-production.
Having traversed the ranks from runner to AD, cam op, editor, and eventually a producer, Heba feels she has built a wide breadth of knowledge across the global music and film industries. She has worked in numerous countries worldwide, including most of Europe, The United States, Australia, Belize, and the Middle East.
Heba is versatile and has worn many hats on set, understanding the intricacies from the ground up. She thrives on problem-solving and embraces the challenges inherent in being a producer. With a significant portion of her career dedicated to music videos, Heba is always ready to bring the most random and wonderful ideas to life.